Content Clinic

COACHING · BRAND STRATEGY · WORKSHOPS

 

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At Astrid, we believe impactful content experiences are born from creative thinking. Our Content Clinic facilitates these creative conversations with bespoke, quick-fire workshops. By candidly talking about your brand’s current challenge, we guide creative exploration before crafting a solution. Often this integral part of developing meaningful content strategies is pressured into premature briefs. Our short sessions support this vital step towards taking effective and brand-specific action.

  • The Content Clinic offers bespoke workshops, combining Astrid’s editorial expertise with coaching principles. You can choose from three models:

    CC Basic 90-minute virtual workshop

    CC Plus 2 hour workshop plus content report

    CC Premium in-house workshop with follow-up consultation

    While sessions are designed as a one-off, there is the possibility to block-book a series, if needed.

  • The Content Clinic adds value by supporting in-house teams with creative ideas and editorial insights. With a fresh perspective on ongoing, reoccurring or new content challenges, you get clarity and creative vision to inform your next steps. Content creation can then be taken back in-house, elsewhere or executed as part of Astrid’s content production arm with established connections to a wide network of creative talent.

  • Kerstin Zumstein is Astrid’s Director and runs the Content Clinic. She is a lifestyle journalist, content marketeer, published author and NLP-certified coach. Having consulted world-leading travel brands on their content strategies at award-winning agency Ink for a decade, she now merges that content marketing experience with Astrid’s editorial finesse.

  • Simply get in touch here for pricing, available dates and any further information you need. We welcome anyone curious to explore their content mission, from marketing executives to brand founders, team leaders and communication professionals. Before each session, we send out a short questionnaire to prepare the specific objective and ensure each Content Clinic is an efficient and valuable experience.